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The Ultimate Guide to Investing in Turnkey Properties: 3 Key Strategies You Need to Know Before You Buy

Turnkey investing in real estate is a topic that often sparks debate and differing opinions among investors. While some view it as an excellent form of passive real estate investing, others argue that it may not deliver the desired profit margins. However, rather than focusing on whether turnkey investing is universally good or bad, it is crucial to evaluate if it is the right option for you specifically.

Importance of Research and Due Diligence

Importance of Research and Due Diligence

Contrary to popular belief, turnkey investing does not eliminate the need for research and due diligence. While you may not have to spend time searching for undervalued properties or managing renovations, thorough analysis is still required. There are three primary areas to focus your turnkey analysis on:

  1. Assessing Your Capabilities and Expectations:It is essential to be realistic about your available time, resources, and experience level as an investor. Turnkey properties can be a great option if you have sufficient capital but lack the time to handle property flipping and management. However, it is important to understand that turnkey investments come at a higher cost due to the convenience provided by the turnkey company.

  2. Evaluating the Profitability of Specific Markets:The choice of the real estate market plays a significant role in the success of a turnkey investment. Different regions in the U.S. have varying market conditions that affect rental prices, sales prices, and overall investment returns. For instance, investing in a popular metro area with steady rental prices and affordable sales prices can provide a reliable cash flow over a more extended period. On the other hand, markets like Florida, with high appreciation rates and rental prices, require careful consideration of potential market fluctuations and ongoing management. Investing in prosperous, high-end areas tends to yield better results for turnkey investors.

  3. Choosing a Reputable Turnkey Management Company:Selecting the right turnkey management company is crucial to the success of your investment. There are numerous companies in the market, but not all of them are created equal. Thoroughly researching and vetting the turnkey companies you plan to work with is essential. Ensure they have a deep understanding of the local market, provide supporting data for their claims, and have a track record of success in delivering profitable turnkey investments.

 Pros and Cons of Turnkey Properties

Pros and Cons of Turnkey Properties


  1. Minimal Time Investment: Turnkey properties are ideal for investors with limited time as they require less involvement in property flipping and management.

  2. Convenience: Investors can benefit from a hassle-free real estate investment experience by leveraging the services of turnkey companies.

  3. Cash Flow: Investing in stable real estate markets can provide a reliable cash flow over an extended period, ensuring consistent returns.


  1. Higher Costs: Turnkey properties often come at a higher cost due to the convenience provided by the turnkey company.

  2. Market Uncertainties: Market fluctuations in certain regions, such as areas with high appreciation rates, can pose risks for turnkey investments.

  3. Dependence on Management Company: The success of turnkey investments is heavily reliant on choosing a reputable turnkey management company.

Bottom Line

In conclusion, turnkey investing can be a viable option for certain investors. However, it is crucial to conduct thorough research, evaluate the profitability of specific markets, and choose a reputable turnkey management company. By following these key strategies, investors can make informed decisions and increase their chances of success in the turnkey real estate market.

If you would like more personalized assistance with your real estate investment journey or access to learning resources, consider booking a strategy call with Justin and his team or exploring The Multifamily Schooled Courses. These resources can provide valuable insights and clarity to help you achieve your real estate investment goals.

FAQs About Turnkey Real Estate Investments

Q: Are turnkey properties a suitable investment choice for investors with limited time?

A: Yes, turnkey properties can be an excellent option for busy investors who lack the time for property management and renovations.

Q: What are the key factors to consider when evaluating the profitability of specific real estate markets for turnkey investments?

A: Factors such as rental prices, sales prices, market conditions, and potential appreciation rates should be carefully assessed to determine the viability of a specific real estate market for turnkey investments.

Q: How important is it to choose a reputable turnkey management company?

A: It is crucial to thoroughly research and vet turnkey management companies to ensure they possess a deep understanding of the local market, offer supporting data, and have a track record of delivering profitable turnkey investments.

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—Justin Brennan

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