How to “Sell Your Face Off” as a Real Estate Investor



So when you've started a real estate investment, and you want to be sure it'll be a hit. In fact, when you are ready that you're itching to sell, sell, sell then target, identify, and understand your audience. Your test market said they love it, but how can you reach the legions of consumers you're sure will want to buy it?


Identify Your Audience

First, define your market as accurately as possible so you have a deeper understanding of exactly who you're selling to. The more specific you get, the more accurately you'll be able to target your sales and marketing efforts, choosing the sales channels most receptive to your real estate,use them to leverage a higher sales volume.


Create a Sales Plan

Next, you'll need to develop a sales plan. Before you groan, "Another plan," understand this can be a simple document for your eyes only that'll help you organize and think through your sales strategy. Write it in a way that makes sense for you. Typically, it should include the following:


Sales goals: These goals should be specific and measurable, not something like selling a million units. Base them on the nature of your real estate and try to break them down into manageable parts. For example, sell 10 units to end-users in 30 days and sell 50 units to local residents in six months.


Sales activities: These are your tactics--how you plan to make the sale. You may say you'll sell direct-to-consumer through a website. Or this part of the plan may include activities like developing a sell sheet.

Target accounts: Your sales plan should also include the accounts you want to sell to. If it's end-users, for example, plan how you're going to reach them through social accounts or ads or your website.

Build Your Market

To learn how to bring a product to market, begin by selling directly to end-users. This will give you confidence that there's demand for your real estate and will also create referenceable clients that you can contact for feedback before you hit the bigger leagues. So where can you reach your end-users?

Once you get feedback directly from your customers, refine the maintenance, cleanness, price point before approaching your next market. You'll probably start with small, independently owned. It's a good idea to start with them before hitting larger multi-family because it's easier to get in touch with the direct decision-maker, and they're more inclined to take on new, unique or hard-to-find items to differentiate themselves from larger multi-family. To sell to them, be prepared and bring sell sheet, photos,and a succinct introductory letter to explain what's in it for them, highlighting your product's profit margin, features, facilities, maintenance policy, area, localities and benefits.


Expand to New Markets


Get People Interested In The Real Estate, without "sounding too salesy"

Once you've established sales strength with local residents and are ready to support new markets, it's time to sell to the big guns. Of course, exactly who those big guns are will depend on your real estate, don't scare away any potential buyers.


Get the scoop on crafting perfect service, the kind that bring in more inquiries and get people to interact with you!


Sell Your Face Off


Attempt to uncover what’s most important to your customers. This means asking questions instead of talking about what it is. The most important question that is, “What are the problems you are facing?” After this question, other questions would be:


  • What would you change?

  • What do you like?

  • What would you keep?

  • What are your dislikes?



By asking about their problems and needs, it will help you to gather all information and get knowledge of what’s important to them so that you can turn it around and position/sell yourself.


It is much more effective to focus on your strengths and make sure the organization is getting better and better.


A real estate investor should understand what are the pain points of their clients , rather than selling them a feature. People don’t care about features. They care about what problem you are solving for them today,It is all needs based. Stand out from others by identifying the needs of your customers.

Some of the marketing strategies will also help you to be a successful real estate

Entrepreneur, have a read!

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